After more than 100 years, Royal Enfield is embedded in family histories around the world. In almost every country, riders have adopted the Bullet or another Royal Enfield model for urban transportation, mountainous adventure, or as a countryside companion. It has proven its leadership in the past, often beating the competition in globally attended races.
On the local level, Royal Enfield riders find each other in the crowd. Vintage style and the options for customization set Royal Enfield riders apart from the rest of the motorcycling community. In the same way that Cafe Racers and the British counterculture group the Rockers brought together a culture of motorcyclists in the 1960s, Royal Enfields bring together a community of riders passionate and enthusiastic to share the riding experience.